Tammi Kay George

Tammi Kay George

Adjunct Associate Professor in the Pratt School of Engineering

Tammi Kay George is the R&D Manager for Customer and Product programs at SAS.

Tammi Kay has over 15 years experience in product marketing and management for SAS, the world’s largest privately held software company. She researches, recommends and executes competitive innovation strategies for the SAS R&D executive team. Responsible for industry solution and competitive analysis for the head of R&D, George also interacts with analysts, partners and other high tech market influencers to communicate R&D direction.

George identifies and champions customer experience improvements between SAS customers and R&D with an eye to improving division processes and culture of quality. She also manages the R&D communications team responsible for all digital communication, events and support of the SAS User Group annual event, SAS Global Forum program.

Prior to joining R&D, George honed her product marketing and management experience with every aspect of the product lifecycle through leadership in marketing of Business Intelligence and Analytics solutions as well as leading a focus on the SAS Customer Experience. She held positions in Global Product Marketing and Field Marketing where she developed award-winning programs for emerging products. Responsible for establishing SAS’ leadership position in analyst vendor evaluations, interacting with media and competitors, George is an accomplished facilitator and speaker.

Appointments and Affiliations

  • Adjunct Associate Professor in the Pratt School of Engineering

Contact Information

  • Email Address: tammikay.george@duke.edu


  • B.S. Meredith College, 1993

Courses Taught

  • EGRMGMT 590: Advanced Topics in Engineering Management

Representative Publications