Core Management Courses
The Master of Engineering Management Program has developed four engineering management courses in conjunction with the Duke School of Law and the Fuqua School of Business specifically tailored for engineers. Core required courses are listed below:
EGRMGMT 210: MarketingThis course examines core concepts in marketing and marketing-oriented management. It develops competence in the use of modern marketing techniques and their application in the design, development, and commercialization of new products and services in rapidly changing markets. The class combines lecture and cases, many of which focus on technology-based products and services. Students learn the frameworks for analyzing market opportunities and product potential. Other topics include consumer behavior, product management, pricing strategies, direct and online selling, branding, channel management, and promotions. 3 units. Musalem(Fall Semester)
EGRMGMT 220: Intellectual Property, Business Law, and Entrepreneurship
Intellectual Property, Business Law, and Entrepreneurship provide students with the legal fundamentals to protect their business ventures and intellectual property. The course is divided into three modules. The first module focuses on the implication of decisions made at the formation of business ventures. The second module focuses on the patent process in which students write their own patents. The third module focuses on the strengths and weaknesses of patents, copyrights, and trade secrets. Other topics include principle-agent relations, governance of small companies, mergers and acquisitions, contract law, patents in foreign countries, and corporate take-overs. 3 units. Sibley, Cox, Lange (Spring Semester)
EGRMGMT 230: Finance and Accounting for Technology-based Companies
Review basic concepts of financial accounting and finance, with an emphasis on accounting needed for effective financial analysis. Focus on issues of finance in high tech industries. Emphases will include project financing, notions of options as applied to internal financial analysis, allocation of costs and revenues for new high tech projects, valuing projects and valuing firms when intellectual assets are a significant portion of total level value; corporate control in high tech firms. Finance issues in mergers, acquisitions, and alliances. Prerequisite: enrollment in the Master of Engineering Management Program. 3 units. Skender (Fall Semester)
EGRMGMT 240: Management in High-Tech Industries
Management in High Tech Industries is a case-based course that focuses on managerial decision making and organization building. With emphasis on professional service firms and high tech companies, students learn the skills to coordinate and leverage human capital. Tactical, operational, and strategic leadership is explored. Other topics include entrepreneurial decision making, performance measures, managerial control, product strategies, management of strategic change, and competitive analysis. 3 units. Ryan(Spring semester)
EGRMGMT 250: Engineering Management Internship
A three credit internship which requires participation with a cooperating organization, whether local or distant, involving a well defined set of tasks. Full-time employment in an appropriate capacity may be utilized for this internship. This course is a required co or prerequisite for EGTMGMT 251. 3 units. Staff (Spring and Fall Semesters)
EGRMGMT 251: Engineering Management Internship Assessment
This course involves the assessment of a student's internship experience via a report and oral presentation. The questions and general format of the report and presentation will be provided by the instructor. The report and presentation will be evaluated by the instructor and both must be approved to obtain credit for this course. Students must have completed or be simultaneously enrolled in EGRMGMT 250 which is a course designated for the internship experience. 3 units. Staff (Spring and Fall Semesters)
