Core Engineering Management Courses

Duke Master of Engineering Management has developed 4 engineering management courses specifically tailored for engineers

EGRMGMT 510: Marketing

3 credits. (Fall Semester)

This course examines core concepts in marketing and marketing-oriented management. It develops competence in the use of modern marketing techniques and their application in the design, development, and commercialization of new products and services in rapidly changing markets.

The class combines lecture and cases, many of which focus on technology-based products and services. Students learn the frameworks for analyzing market opportunities and product potential. Other topics include consumer behavior, product management, pricing strategies, direct and online selling, branding, channel management, and promotions.

EGRMGMT 520: Intellectual Property, Business Law, and Entrepreneurship

3 credits. (Spring Semester)

Intellectual Property, Business Law, and Entrepreneurship provide students with the legal fundamentals to protect their business ventures and intellectual property. The course is divided into three modules.

The first module focuses on the implication of decisions made at the formation of business ventures. The second module focuses on the patent process in which students write their own patents. The third module focuses on the strengths and weaknesses of patents, copyrights, and trade secrets. Other topics include principle-agent relations, governance of small companies, mergers and acquisitions, contract law, patents in foreign countries, and corporate take-overs.

EGRMGMT 530: Finance in High-Tech Industries

3 credits. (Fall Semester)

Review basic concepts of financial accounting and finance, with an emphasis on accounting needed for effective financial analysis. Focus on issues of finance in high tech industries. Emphases will include project financing, notions of options as applied to internal financial analysis, allocation of costs and revenues for new high tech projects, valuing projects and valuing firms when intellectual assets are a significant portion of total level value; corporate control in high tech firms. Finance issues in mergers, acquisitions, and alliances.

EGRMGMT 540: Management of High-Tech Industries

3 credits. (Spring Semester)

This course helps students transition successfully from being a student and engineering sole contributor to managing and leading others as an adult professional. Students gain a sound understanding of management and leadership; increase their awareness of their own managerial and leadership competencies, personal strengths, emotional intelligence, and development needs; determine whether managing and leading others is a good vocational fit; and build skills in key management and leadership competencies [such as hiring people, giving feedback, conducting difficult conversations, case analysis and resolving people-problem issues.] We assist students in their life and leadership journeys, anchored in their own Personal Leadership Brands. This course emphasizes working with and managing/leading teams. Students learn how to help build and lead high performing, innovative and ethical teams, organizations and culture.

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