Kathie Amato


Adjunct Associate Professor and Senior Lecturing Fellow, Duke Innovation & Entrepreneurship Initiative

Kathie Amato has an extensive background in higher education, marketing, and publishing. The link which ties all of her experience together is a strong emphasis on entrepreneurship.

Immediately prior to joining the Duke Innovation & Entrepreneurship Initiative, she served as an associate dean at Duke’s Fuqua School of Business, where she managed the creation and launch of a one-year master’s degree program.

Before coming to Duke in 2006, she founded and managed a publishing company, AD Productions, Inc., and she was the founding director of Darden Business Publishing at the University of Virginia’s Darden School of Business.

She began her career in brand management with General Mills, where she managed the development of a number of new products, as well as General Mills’ entry into several new product categories. She also worked at AT&T in a range of marketing and sales management roles and served as vice president of marketing for a company specializing in office connectivity products.

Kathie has an MBA from the University of Virginia’s Darden School and a bachelor’s degree from Wake Forest University.


  • MBA, University of Virginia, Darden School of Business
  • BA, Wake Forest University